Simply touch a subject on the screen to shoot it in an instant.
Simple user-friendly touch operations for menu selections and playback as well.

HDR:High Dynamic Range virtually equivalent to that of the human eye.

HDR-ART:A new form of photographic expression made possible by HDR.

SR Zoom (single-frame super-resolution) makes it possible to achieve a maximum of 12X zoom, without loss of details, using a 25mm wide angle, 8X optical zoom lens.

The camera is design to automatically detect and analyze conditions for night scenes, back lighting, sky, greenery, twilight, the presence of human faces, subject movement, subject positions, whether or not the camera is on a tripod, and more. It then simultaneously applies optimal settings for exposure, ISO sensitivity, focus positions, anti-shake, gradation, color balance, noise reduction level, and more. Premium Auto is a fully automated function that performs pixel-level analysis of each image, performs different compensation processes for subjects and backgrounds, and applies other high level photographic techniques each time you press the shutter button.