GAMA (Import/Export) Limited, a distributor of Turkish food products, began business in 1991. Ali Sancak, owner of the company, originally operated the business using a paper method – archiving all orders. As the business grew and the complexity of customers, products and pricing expanded, he had begun to recognize the paper based operation was no longer practical.

The mobile sales solution involves 5 CASIO IT-3000M56E Industrial Data Terminals carried by each of the companies sales representatives. The terminal is fitted with a barcode scanner and GPRS card, allowing the sales reps to submit orders remotely from the customer's site. And because the IT-3000 has an integrated high speed printer, they are also able to print a receipt for all orders and a receipt when payment is received.

By remotely submitting orders, the speed of shipment is increased. Another advantage is that the pricing can be monitored. With a set price range programmed into the database for each product, if a sales representative tries to sell a product below this range an integrated alarm will sound and the order will be blocked. The database stores each customers pricing for every product they buy. And with a receipt printed after every order, no future pricing disputes can occur, as the customer is given a record of what they bought and for what price.
These efficiencies save time and mean the sales representatives can now visit up to 15 stores a day, an increase of 5 store visits a day, making them much more profitable. To maximize time spent on the road, a route planner is generated to plan their journey, ensuring more effective territory and account management. Ali commented, "My sales reps are now more efficient and the IT-3000 system has considerably increased my profitability."